About
For over 60 years, Heart & Stroke has been dedicated to fighting heart disease and stroke. Their work has saved thousands of lives and improved the lives of millions of others. Their vision is for all Canadians to live life uninterrupted by heart disease and stroke.
The Campaign
Did you know that 8 in 10 cases of premature heart disease and stroke cases are preventable through healthy lifestyle behaviours? This campaign is meant to share that message of prevention and promote healthy behaviours from an early age. The Heart & Stroke Foundation discusses many areas and ways of prevention, but I chose to focus on three: physical activity, healthy eating, and stress management. These three aspects were then translated to three public service announcements that would be placed in public areas in various Canadian cities.
These public service announcements were created as part of a student project.
Concept Development, Typography + Layout
Isabella Gavilanez 